Moosend Review: Email Marketing and Automation

Moosend, the award-winning Email Marketing, and Automation Platform have defined email marketing functions, pricing plans, and value for money with their consistency, dedication to excellence, and customer service performance.

In just 8 years, Moosend has managed to establish a global presence with high-profile agencies and multinational companies such as Ted-X and ING, to name just a few.

Moosend was the first platform in the industry to be ISO Certified and GDPR compliant, thus demonstrating that its practices were designed with user guidance in mind.

What started as an email has given it its place in Email Marketing and Automation , and now AI.

When the first email was sent in 1971, the story was made. Now, in 2019, email has become a powerful marketing strategy employed by marketing experts and everyday users alike, yielding 400% ROI.

because Email marketing technology has evolved tremendously, providing marketers with excellent solutions to a lot of problems.

Basically, Email Marketing Platforms have evolved to the point that they are not just newsletter tools, but a means of communication between marketers and their audience.

Moosend is an affordable email marketing software that can meet a wide range of a marketer’s needs and is suitable for large companies with many demands or small ones with a small budget.

Over the years, Moosend has experienced tremendous growth due to its empathy-focused model and exceptional support service that has created a layer of trust between them and their customers.

They were able to spot the strengths and weaknesses of their product and markets and made the right adjustments to offer a complete solution.

This can be immediately confirmed on websites dedicated to software review, such as Capterra G2Crowd, where Moosend is ranked among the best marketing programs worldwide.

Moosend Email Marketing Solutions

Moosend’s email marketing software is cloud-based and aims to provide marketers with deep, ongoing contact with their audience. It is a complete service with a simple and intuitive interface that facilitates and natural navigation through the tool.

However, what really makes Moosend stand out is the volume and variety of automation features, as well as the very competitive and flexible pricing plans.

It should be mentioned that there is a completely free plan forever for up to 1000 subscribers, which is more than welcome.
Of course, Moosend understands how important it is for a marketer to be able to measure their efforts. That’s why the platform offers a split test A / B feature and its own analytics reports that can provide users with useful and detailed information about their campaigns.

An easy-to-drag and drop editor is also included, which is a huge advantage as you can create your newsletter in minutes without having to struggle with external editing software which can be very tricky. The included models are also a nice touch.

Finally, Moosend can be integrated with famous platforms like Magento, WooCommerce and Zapier, something that adds even more versatility to the platform.https://player.vimeo.com/video/212905817

Best practices for email marketing

The vast majority of companies that use Email Marketing at least a portion of their marketing efforts will find that they have a huge advantage over their competitors.

However, it cannot be said that email marketing is simple.

It is shown that there are different techniques that work best and that all marketers should use the best possible for their business.

  • List segmentation is what makes email marketing so successful. Today’s consumers don’t just want to be bombarded with irrelevant business messages. Not everyone wants to hear about everything and the best way to get it done with a list of subscribers is by segmenting them into different lists.
  • Use email marketing to foster leadership. This use of email marketing takes years. The purpose of this practice is not to immediately become a potential customer but to educate them and convert them later in the future.
  • Using Market Automation can multiply a company’s positive results without having to invest in extra time or human resources. This practice can be used for emails that require you to fire them automatically after specific events such as car abandonment or welcome emails.

Moosend serves thousands of businesses worldwide in a wide variety of industries, as email is an essential medium for marketing communications that can be used by every possible business that exists.

Moosend is everything they promise to be and more. Communication is excellent and both our Moosend account manager and technical support team have gone above and beyond to help us meet our goals whenever we need them. The product is also very intuitive and easy to use. I can’t recommend Moosend enough for any company looking for a new ESP.

Anthony Rigby of CareerBuilder

In the digital age software products thrive as they are increasingly needed by businesses. To differentiate themselves from competitors, companies now have to offer their customers something more than a good product. The most successful companies out there rely on providing value, knowledge and experience to their customer base.

Consumers have followed the natural path of development and no longer trust simple words. Instead, they are looking for values ​​that range from the quality and price of a product (not to mention that these things no longer matter).

Moosend knows this and that’s why they focus so much on contributing to their community with their ever-available customer support, their extensive content library on the subject of Marketing, and their useful but free tools like the Free Online Tester.

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