Everyone wants high rankings on Google.
After all, it’s how most people determine whether a website is successful or not. But there’s a metric that people often ignore or don’t know much about:
Knowing (and understanding) your website’s Alexa rank can help you improve your site and get more traffic.
What is Alexa Rank?
Alexa is a global ranking scheme that uses web traffic data to generate a list of the most popular websites, the Alexa Rating. The lower the Alexa rating, the more popular (for example, the site with rating 1 has the most visitors on the internet). Alexa herself has been running since 1996, but was then bought by Amazon in 1999.
How Does Alexa Rank Work?
Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months. Traffic and engagement are estimated from data provided by its toolbar. This monitors a user browsing behavior which acts as a sample of all Internet users.
How Is Alexa Rank Calculated?
So we’ve briefly touched on this but let’s look at it in a bit more detail.
According to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.
Data for their ranking system is based on traffic provided by their “global data panel”. This data is gathered from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.
The Alexa ranking algorithm audits a site and calculates the frequency of visits. If the same user visits a website more than once on the same day, it is counted as a single visit.
The parameters used for measuring a site’s individual ranking is based on two items:
- Unique daily visitors: the traffic/number of Alexa users visiting a site in a day.
- Average pageviews: number of times a particular page or URL is viewed by Alexa users.
From here, the site with the highest combination of unique visitors and page views is ranked Number 1.
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